Snapchat is a popular mobile app used for photo sharing, instant messaging, video chat and other multimedia. According to a recent report in ‘The Information’, the team at Snapchat is coming up with a new feature that will allow placing virtual objects over landscapes and interaction with real world objects.
Snapchat’s current feature ‘Lenses’ already allows recognition and morphing of faces. But the new update will act as “a notable expansion” of the app’s object recognition technology. Reportedly, this update is in the trial phase in the app’s special version and is being tested on company employees.
In an update called ‘World Lenses’ that released in November, Snapchat allowed overlaying of lenses into the surroundings, for example, placing virtual clouds in the sky. The World Lenses feature lets the user with detection of lateral or longitudinal movements of the camera. The yet to be released update will enable detection of real-world objects and landscape changes with the help of a rear camera.
This will help Snapchat in advancing further in the field of augmented reality- the futuristic technology that might replace the phone screens with special graphics overlaid onto the real world.
The Information reported that recognition of objects will enable advertisers in creating more specialized, sponsored lenses in the Snapchat app. Its parent company Snap Inc has prepared a highly-anticipated initial public offering. Snapchat. The company has also got the patent of image recognition that will identify real-world objects to offer relevant ads, filters, and coupons.